Public Relations Specialist II
Reporting to the director and associate director, the Public Relations Specialist is responsible for overseeing all aspects of the Center’s communication strategy. In that capacity, the position manages the center’s public profile by developing and implementing an overarching media plan that incorporates traditional and new media both here in New Jersey and nationally. The plan must include ways to improve dissemination of information about our research, resources and programs as well as a timeline for implementation.
Among the key duties of the position are the following:
- Produces a bi-weekly electronic newsletter.
- Generates blog posts.
- Proactively writes press releases and op-ed pieces and pitch these pieces to news outlets.
- Builds relationships with journalists representing electronic and print outlets, as well as television news producers.
- Develops strategies and vehicles for sharing original CAWP content and engaging with current news and events related to women in American politics, including using various social media platforms, such as Facebook, Twitter, Instagram, Pinterest, etc.
- Uses CAWP events, such as Ready to Run™, NEW Leadership™, Wynona Lipman Lecture, etc., to generate coverage and develop future recruitment materials.
- Serves as the first point of contact for journalists contacting CAWP.
- Serves as a liaison with the university media relations staff.
- Serves as a liaison with Eagleton communications staff.
Applicants must have a minimum of a BA in Political Science or a related field as well as two years of work experience in the communications field, either as a journalist or as a communications specialist in a non-profit organization, for an elected official or in government. Must have excellent writing, editing, proofreading, and verbal communications skills. A thorough grounding in U.S. and New Jersey politics and government, as well as women and politics is essential, whether through coursework, professional experience, or personal involvement. Because CAWP’s research and programs focus on American politics, the incumbent should understand the relevant positions, processes and relationships and be aware of sensitive political issues.
Must have strong interpersonal skills and be comfortable meeting and working with a broad range of people -- from high-level public officials to media representatives to vendor staff to students -- in a variety of highly visible settings. Must be able to independently manage multiple tasks and short deadlines in high-stress situations. Must be very organized, efficient and detail oriented. Must be comfortable working for an organization that is political, yet bi/non-partisan and an organization that straddles the worlds of politics and academia. Must be proficient in MS Office (Word, Excel, Powerpoint, Publisher), PhotoShop, email marketing tools, social media, and desktop publishing. Must be available to work some evenings and weekends.
To apply, visit the job posting on the Rutgers University Human Resources site. PLEASE NOTE: Only applications submitted via the HR web site will be considered; do not send résumés directly to CAWP staff.