This chapter examines the ways that various gender stereotypes influenced the strategies employed by the 2008 campaigns of Hillary Clinton and Sarah Palin, the media’s coverage of their campaigns, and public reactions to the candidates.  It begins with a brief historical review of women’s efforts to run for president and vice president, focusing largely on major party candidates.  It then provides short overviews of the backgrounds and accomplishments of both Clinton and Palin before turning its attention to several major gender stereotypes and the ways these stereotypes affected their campaigns.

This chapter focuses on the history and treatment of women as presidential and vice-presidential candidates.  It begins with an overview of the pioneering women who have dared to step forward as presidential or vice-presidential candidates throughout American history.  It then turns to the 2008 campaigns of Hillary Clinton and Sarah Palin, analyzing the ways that gender stereotypes influenced the strategies they employed, the media’s coverage of their campaigns, and public reactions to their candidacies. It also examines Michele Bachmann’s 2012 primary campaign, asking whether the pioneering candidacies of Clinton and Palin altered the path