This article examines differences in print media coverage of Elizabeth Dole and five other Republican contenders for the presidential nomination in 1999. Findings indicate that Dole received a differential amount and type of print media coverage that was decidedly gendered and may have hindered her candidacy. Journalists also repeatedly framed Dole as the “first woman” to be a serious presidential candidate and focused on her gender more than any other aspect of her candidacy, suggesting implicitly, if not explicitly, that she was a novelty in the race rather than a strong contender with a good chance of winning.