“We need more good women to run,” feminist icon Gloria Steinem tells The Good Wife’s Alicia Florrick (Julianna Marguiles) on last Sunday’s episode. Until that point, Alicia had all but closed the door on running for State’s Attorney of Illinois, despite other attempts to persuade her by political insiders and prominent women like Valerie Jarrett. It was Steinem, however, whose endorsement may have made the difference in Alicia’s decision to run (or not), and only time (and another episode) will tell if she takes on the challenge. []Watching a fictional female character grapple with the complexities involved in making the decision to run for office on prime time television is a new and important point of cultural progress. In this show, Alicia is a potential candidate not due to the death of a man (see Commander in Chief, Madame Secretary), but because she’s deemed best qualified and most favored to do the job (Yes, her husband is the governor - a worthy topic for another blog post). Moreover, her aversion to putting her name forward is not simply due to familial responsibilities, though she references the time crunch she is under (to which Steinem responds: “Show me a woman who isn’t overwhelmed”). She considers the impact of her potential bid on her business, her career, her personal principles (repeatedly saying “I’m not a politician”), and her family. That calculus is much more in line with research on women’s paths to political office, especially the “relationally-embedded decision-making”that CAWP scholars Susan Carroll and Kira Sanbonmatsu have outlined in their book More Women Can Run (2013). After analyzing survey data from state legislators throughout the U.S., they explain, “Women’s decision making about officeholding is more likely to be influenced by the beliefs and reactions, both real and perceived, of other people and to involve considerations of how candidacy and officeholding would affect the lives of others with whom the potential candidate has close relationships” (45). Which brings us back to Steinem. Carroll and Sanbonmatsu also find that encouragement matters to women, and it matters more in their calculus to run than it does in men’s decision-making. Moreover, the most influential sources of recruitment for women to run are political ones like party leaders, elected or appointed officials, or potentially prominent political activists. In discussions about women’s political recruitment, someone inevitably throws out a number of times that a woman needs to be asked to run before she actually does it; seven, three, five, we’ve heard them all. However, the research doesn’t point to any magic number of asks needed to spark a woman’s political ambition. Instead, the research shows that who asks, what case they can make, and how much support they provide can go far in moving a woman like Alicia Florrick from the “sidelines” to the ballot.