Ready to Run® 2021 Virtual Series
January 21, 2021 - March 12, 2021

Upcoming Sessions
Read the speaker bios here


Friday, January 29, 2021 | 1pm – 2:30pm ET
Launching Your Campaign (National)

Eva Pusateri 
President & Founder 
Expert Communications and Trainings, Inc.

Eva Pusateri will provide a focused overview of key elements of your campaign plan, including practical tips for voter contact, message development, and working with a campaign team virtually. She’ll address how to start assessing and structuring your campaign to reflect the new reality we are living in, how to build a voter contact operation along social distancing guidelines, and more.

Friday, February 5, 2021 | 1pm – 2:30pm ET
Digital Strategies for Campaigns (National)


Tara Dowdell
Founder & President
TDG Speakers and Tara Dowdell Group


Now that campaign operations have been moved mostly online, what are the best strategies for engaging voters? Which platforms have the best chance of breaking through the digital clutter? Which platforms and strategies make the most sense for reaching and energizing your target voters?  What are the best times to post messages? Which types of posts/activities have the highest levels of engagement? How do you grow your audience? This session will spotlight the best practices and offer actionable tips for reaching and engaging voters online.

Friday, February 12, 2021 | 1pm – 2:00 pm ET
Strategic Campaign Communications (National)


Abigail Gardner
Scottie Public Affairs

This session will provide practical tips for looking and sounding your best on camera, hosting a professional virtual event and adjusting your presentation style based on the event (town hall vs. donor meet-up, for example), and effectively engaging and connecting with your audience even from a remote distance.

Friday, February 19, 2021 | 1pm – 2:30pm ET
Navigating New Jersey Political Parties for Candidates (New Jersey)

More information coming soon. 

Friday, February 26, 2021 | 1pm – 2:30pm ET
Crisis Communication (National)

More information coming soon. 

Friday, March 5, 2021 | 1pm – 2:30pm ET
Fundraising for Success (National)

Kimberly Peeler-Allen
Political Fundraising Expert and CAWP Visiting Practitioner


Fundraising is a crucial aspect of campaigning. But in the midst of a pandemic and a global economic crisis, what should candidates do?  Can you continue to fundraise? If so, what are the best ways to do so without seeming out of touch? This webinar will walk you through some of the best strategies to employ right now to help keep your campaign financially viable while being mindful of the challenges of the current moment.

Friday, March 12, 2021 | 1pm – 2:30pm ET
Getting Appointed to Office (New Jersey)

More information coming soon. 

Previous Sessions

Diversity Initiative Sessions (New Jersey) | Thursday, January 21, 2021

Run Sister Run: 10:00am – 11:30am ET
Roundtable: Sister to Sister – Advice from the Experts
Real advice from the real experts – women who have done it themselves. Panelists will provide insights and advice on important topics for current or future public officials, including use of technology, ethics, practical tips for getting and staying informed on policy issues, personal finances, image and presentation, and dealing with sexism.

Confirmed panelists: Marilyn Davis, New Jersey Area Director for Government Affairs, Altice USA (moderator); Kimberly Peeler-Allen, Political Fundraising Expert & CAWP Visiting Practioner; Shanel Robinson, Commissioner Director, Somerset County; Assemblywoman Shavonda Sumter, New Jersey General Assembly

Rising Stars: 12:30pm – 2:00pm ET 
Roundtable: Serving Your Community
This roundtable features women in the Asian American community who have been involved in public leadership in various ways, including elected or appointed officials, campaign workers, and non-profit leaders. Topics covered include: the experience of running for and serving in elected office; how to be involved politically besides running for office and why participants should be involved in politics in some way; and using community leadership positions, such as appointments to non-profit or government boards, as a way to advocate for issues and gain leadership experience


Confirmed panelists: Toral Patel, Co-chair, South Asian American Caucus (moderator); S. Nadia Hussain, Campaign Director, Maternal Justice, MomsRising; Lauren Lalicon, Policy Director, Office of the First Lady Tammy Murphy; Sabeen Masih, Vice President of Public Affairs, Capital Impact Group; Afsheen Shamsi, former Member, Princeton Public Schools Board of Education

Elección Latina: 3:00pm – 4:30pm ET 
Roundtable: Powerful Leaders, Powerful Voices
The session features a roundtable discussion about the importance of having more Latinas engaged in politics and public life, including as elected or appointed officials, lobbyists, and party leaders. Topics covered include: why participants should be involved in politics in some way; the experience of running for and serving in elected office; how to be involved politically besides running for office; particularly in campaign leadership; using community leadership positions, such as appointments to non-profit or government boards, as a way to advocate for issues and gain leadership experience

Confirmed panelists: Dr. Patricia Campos Medina, Executive Director, The Worker Institute at Cornell University (moderator); Committeewoman Amalia Duarte, Mendham Township; Councilwoman Felisha Reyes-Morton, City of Camden; Noemi Velazquez, Member, Jersey City Public Schools Board of Education 



Friday, January 22, 2021 | 1pm – 2:30pm ET
What Women Candidates Need to Know (National)

Celinda Lake 
Lake Research Partners

One of the nation's leading pollsters, Celinda Lake will share some top takeaways from the 2020 election and offer key advice for women candidates to utilize in their own campaigns moving forward. She will provide skill-building information around public opinion research on women candidates, including key findings on how women candidates are perceived during times of crisis, the advantages and disadvantages facing women running for office,the likeability vs. qualifications conundrum, and messages that are convincing to voters to support women candidates. She'll also discuss the support that women need and how to respond to sexist media coverage.

If you have any questions or concerns, please contact Pooja Prabhakaran at