Responding to a call to action from President Barack Obama in a 2011 address to the UN General Assembly, CAWP establishes Teach a Girl to Lead® (TAG) in January 2013, which provides the tools and resources to help young people rethink leadership. The project is created to inspire girls and young women to follow in the footsteps of women leaders, past and present, and to make women’s political leadership visible to America’s youth, both boys and girls. Using a gender lens, TAG offers a fresh way of looking at public leadership that asks where women are, where they have been absent by design or by custom, and how we can reframe our ideas about who leads. Through a rich and growing set of online resources, TAG serves educators, leaders of youth-serving groups, media outlets that target young audiences, and parents.